At Furious, we believe that the super smart humans in advertising, like yourself, deserve tools that make gathering, understanding and acting on data to optimize the yield of your advertising business should be easy. And that despite how complicated the business of television advertising is, that data science can and should be utilized to provide revenue and inventory management teams with confidence in the right price at the right time for the right inventory to the right customer.
Furious defines television as any premium, long-form video format, on any device or platform. As TV viewing habits have changed and audiences can be found more and more beyond the reach of Linear TV, the complexity of the advertising business, in particular television advertising, has a Moore’s Law like rate of increase every year. Reporting, forecasting, pricing, planning, inventory and advertising sales teams require a purpose-built solution more and more every day to ensure that every pricing and inventory allocation decision optimizes yield or is ultimately a good decision for their ad business.
As the currencies with which TV today are sold increase, in both number and complexity, what looks like a good business decision because it is a higher price, may ultimately cannibalize value and result in lower total revenue or value of your advertising portfolio. Although CPMs and other performance currencies have been around in digital for a long time, they are new to television, making them new business challenges. New business challenges require new tools, solutions and partners to address your changing needs and to ensure that you are equipped to handle the challenges of TV Tomorrow.
Furious is the only partner focused solely on Television Yield Optimization. We believe the management of your revenue and inventory is important enough to make this our only focus. The combination of our platform, PROPHET, and professional services provide: