Discover the Future of TV/Video Planning and Optimization
Yield Optimization, put simply, is the use of data analysis to identify changes that will maximize performance and revenue. It is not a one-size-fits-all function for a business, seller, or even a campaign. To deliver the most value, Yield Optimization can’t be a static, black-box of algorithms. Every media company is unique, with its own programming, ad inventory, and data. Therefore, the business logic that predicts and determines price, inventory supply, demand and utilization must be unique, as well.
Download our white paper, "7 Rules for Superior Video Yield," for answers to important questions like:
- How can I forecast inventory across online video and TV?
- What parts of planning can be automated?
- Should I keep video optimization in-house or outsource it?
- What role can AI play in improving yield?
- How can I ensure I’m getting the best price for each TV and video impression?
In order to maintain healthy revenue growth and margins across your entire advertising portfolio, media companies need to transform Yield Optimization from a tactical function into a strategic function. We’ll explain why Yield Optimization is so important, especially when it comes to video. We’ll also lay out concrete rules for using technology, including artificial intelligence (AI), to achieve superior yield, and share insights from media companies who are already starting to do so.