There are three major levers an organization can pull to maximize revenue and increase profit:
Yet media companies continue to spend time and energy using excel to run increasingly complicated businesses in lieu of automating reporting and pricing to ensure they always have a source of truth on inventory and price that optimizes their yield.
By using data science and AI (artificial intelligence) to automate optimal pricing, you can increase efficiency, revenue and profit.
Furious was founded in 2013 by Ashley Swartz, who had a background in manufacturing but had moved to media, and Hillel Rom, a former NASA rocket scientist who had started his own company building in-game video game advertising.
Ashley’s time in manufacturing was spent implementing enterprise resource planning systems software, which provides tools and software to connect and capture data to enable the automation of workflows across departments and business functions. These ERP systems increase visibility, eliminate confusion and mistakes, and create efficiencies that save time across an organization. When she moved into media, she realized that sellers of inventory, particularly in television, had nothing like these systems. Media companies rely on old, legacy traffic systems and spreadsheets to price and manage their inventory in a multibillion-dollar industry. While most other sectors and businesses were using technology to connect systems and infuse decision-making with data and analytics, TV was stuck making pricing decisions based on little more than gut instinct and emotion, using remarkably little hard data.
She and Hillel posited that by harnessing the power of television sales data and applying data science, they could positively impact revenue by:
Let us show you how the power of data and data science can be used to increase revenue, create efficiencies for your sales and pricing teams, and make your ad sales business thrive.
