Download your free White Paper to Discover the Critical Role that Forecasting Plays in Yield Optimization

In this white paper, you will learn about how forecasting influences yield optimization for TV advertising, with information such as:

  • How sellers can improve supply and demand forecasting accuracy.
  • Why shifting trends in channel or program views occur.
  • The role of machine-learning technology in forecasting.
  • Forecasting views based on audience segments or targets.
Furious white paper displayed on tablet

Download the Forecasting in Yield Optimization White Paper!